Mak for Fit

Premium pasta on a natural basis: healthy can be delicious!

We were approached by the company “Russian Fabrikant”, which started production of paste with beneficial properties. Unlike classic colored pasta, they used buckwheat groats, spelt and spinach as a base. The goal was to emphasize the naturalness and usefulness of the new product.

The Mak for Fit trademark for Russian-speaking customers is consonant with the phrase “pasta for fitness” = healthy product.

We suggested using black and white photos of the main ingredients as a basis, highlighting only a few elements in color. Bright clean background colors and a minimalist logo.

We used a matte varnish with a velvety effect that enhances the tactile sensations of the buyer when interacting with the product, UV varnish for the logo. The implementation emphasized the premium nature of the product not only visually on the shelf, but also at close contact.

The final packaging stood out on the shelf, carved out a niche for itself in the category and was praised by customers as much as the product itself.