Product Listing Images Design for RELAX GUMMIES

WISHTREE | RELAX GUMMIES Bottle & Label Design

Project Overview:
The RELAX GUMMIES project was developed for WISHTREE, a brand focused on wellness and relaxation. This design aimed to create an inviting, modern aesthetic that reflects the product’s soothing benefits. The packaging needed to be eye-catching, versatile, and representative of current design trends while clearly communicating the essence of relaxation.

Brand Essence:
WISHTREE’s RELAX GUMMIES embody calm, balance, and rejuvenation. This essence was translated into the design through a modern and minimalist style with fresh, soft colors and clean typography. The branding emphasizes a harmonious and refreshing vibe, aiming to appeal to consumers looking for a relaxing experience through wellness products.

Creative Process:
To bring the brand’s vision to life, I began with research into modern design trends, exploring a range of color palettes, typography, and minimalistic elements. The label design underwent several iterations, each testing various styles and color schemes to achieve an eye-catching look that remains consistent with WISHTREE’s brand identity. I used Adobe Illustrator for label creation and 3D software to visualize the design on the bottle, refining details to enhance aesthetic appeal and readability.

3D Mockups:
I created high-quality 3D mockups to simulate the final look and feel of the bottle and label. This allowed the brand to visualize the product in real-world scenarios and see how the design’s colors, shapes, and layout would appear on the shelf. The mockups showcased the design’s adaptability to different settings and highlighted its on-brand sophistication.

Challenges & Solutions:
One challenge was balancing a trendy, colorful design with the calm and relaxing vibe associated with the product. After testing various color combinations, I opted for a soothing palette that exudes both vibrancy and tranquility. Additionally, ensuring readability on a smaller label surface required strategic placement and sizing of the text elements.

Results:
The final design successfully communicates the product’s relaxing qualities while staying true to modern packaging trends. It has been well-received by the client and has helped position RELAX GUMMIES as a premium product in the wellness market. The clean, stylish design aligns perfectly with WISHTREE’s brand values and stands out on retail shelves.

Key Takeaways:
This project reinforced the importance of aligning a brand’s visual identity with its core values, especially in wellness-focused products. Additionally, creating 3D mockups proved invaluable for visualizing and refining the design, allowing for better decision-making during the process. The experience underscored the significance of a cohesive, minimalist approach in conveying tranquility and modernity.