FLOPOP

FLOPOP introduces a creative and health-conscious snack concept: vegetable-based popcorn in four flavors—Broccoli, Cauliflower, Red Cabbage, and Brussels Sprouts. The packaging design emphasizes freshness, sustainability, and an engaging user experience, making the product stand out in the market.

The packaging draws inspiration from the traditional popcorn bucket, a symbol of fun and snacking, while introducing a modern twist with a hexagonal base. This unique shape adds visual appeal, increases stability, and ensures the product is easily recognizable on shelves. Compact and lightweight, the structure is also convenient for carrying and storage.

Each flavor is represented through vibrant and natural color schemes reflective of the ingredients: Broccoli Popcorn features pink patterns paired with green illustrations, reflecting vibrancy and a playful twist on the vegetable’s earthy tones. Cauliflower Popcorn has green patterns complemented by soft white and neutral illustrations, emphasizing freshness and purity. Red Cabbage Popcorn integrates purple patterns with purple illustrations for a bold and eye-catching look. Brussels Sprouts Popcorn highlights orange patterns alongside green and yellow illustrations, evoking a sense of natural warmth and freshness.

The design integrates abstract patterns inspired by the shapes of the vegetables, creating an artistic and playful look. The FLOPOP logo is prominent and dynamic, further enhancing the brand’s identity as fun and approachable. The nutritional information and eco-friendly attributes, such as “100% natural” and “no added sugar,” are clearly displayed to appeal to health-conscious consumers.

The foldable lid design allows for easy opening, resealing, and sharing, ensuring product freshness and practicality. The eco-friendly cardboard construction aligns with sustainable values, making the packaging recyclable and environmentally responsible.

This project successfully combines a playful design, innovative structure, and eco-conscious approach to represent FLOPOP as a modern, healthy, and enjoyable snack choice for consumers.