Atyan

Nørthy: A Tale of Arctic Ice

The cold north, the soft snow and the endless ice mountains have always been a place of mystery and adventure. But there is a secret hidden in the depths of this endless white landscape: Nørthy’s ice cream, which embodies true Arctic freshness.

The packaging of Northy ice cream is not only the appearance of the product, but also a story that takes you to the far north, where strong winds blow across the icy plains, and people survive in the harshest conditions of nature, only by their own strength and a deep respect for nature.

The packaging depicts an Arctic hunter wrapped in a thick, fur coat. His brave gaze is fixed on the horizon, and in his hand he holds his life-saving tool – a boat oar, which is mixed with the chocolate layer of the ice cream. This detail not only expresses the taste qualities of the product, but also creates a unique connection between history and the brand.

The northern landscape, around which the ice cubes are scattered, gives completeness to the design, emphasizing the idea of ​​​​freshness and naturalness. And the Cocoa 55% milk sign shining on the top of the packaging proves that this ice cream is made from the highest quality ingredients.

The vanilla sweetness, covered in thick chocolate, offers a perfect harmony of taste, allowing each flavor note to unfold in turn: first the delicate and soft vanilla, then the rich and intense chocolate.

Nørthy is not just an ice cream. It is a journey to the Arctic freshness, to places where only the strong overcome the challenges of nature. It is for those who are not afraid to discover new flavors and new sensations.

So, when you open Northy, imagine that you yourself are that hunter who has found yourself in the heart of the icy desert, boldly moving towards the unknown. And your only companion is Northy ice cream, pure and natural like the north wind, which gives you strength, freshness and an unforgettable taste adventure.

This story emphasizes the uniqueness of the brand, presenting it as a quality, natural and fresh product, ready to take you into the deepest secrets of the north.

 

Atyan

Credits:
Head of design: Mos Atyan
Art director: Aram Atyan
Graphic designer: Rafayel Abrahamyan
Graphic designer: Gayane Khachatryan
Client:
Nørthy ice cream