Cuatro Cielos

Capturing the Essence of Mexico’s Skies for Cuatro Cielos

We had the pleasure of crafting a new visual identity for Cuatro Cielos, a gourmet snack brand from Mexico that transforms everyday moments into extraordinary experiences through artisanal quality.

What served as our primary source of inspiration? The dynamic beauty of the four skies of the day.

By meticulously observing the distinct hues and colors of dawn, midday, dusk, and night, we developed a visual language that directly correlates with the unique ingredients and flavors of Cuatro Cielos’ products. This intentional connection aims to deepen the sensory experience and enrich the brand’s narrative.

Dawn’s Embrace: The soft transition from yellows and blues to intense oranges and golds mirrors the awakening of flavors—think the comforting warmth of toasted oats and the sweet sparkle of crystallized nuts.

The Purity of Midday: The unwavering azure of the midday sky embodies the pure, unadulterated essence of select ingredients, as light and airy as the finest flour.

Dusk’s Fiery Serenade: The vibrant oranges and pinks melting into purples and lilacs reflect the exciting dance of flavors, like the bold heat of chili meeting the richness of roasted nuts.

Night’s Enigmatic Comfort: The deep indigo and black of the night sky, dotted with starlight, evoke the profound and delicate notes of dark chocolate, inspiring a sense of wonder and desire.