Frenilux – When Light Reveals Light

Frenilux – When Light Reveals Light

Frenilux is a contemporary lighting brand focused on clarity, precision, and innovation. Erahaus was responsible for the full brand identity — from logotype to packaging and beyond — crafting a system deeply inspired by the aurora borealis, nature’s most poetic and immersive light phenomenon.

The aurora motif flows throughout the brand, from the linear icon in the logotype to the glowing streak on the packaging. Wrapped in deep matte black, the box quietly hints at light, movement, and silence. But the core experience lies behind the perforation: once opened, a vivid aurora glow emerges, transforming unboxing into a symbolic revelation of light from darkness.

This interaction makes the packaging an extension of the product promise — not just delivering light, but revealing it.