Milhóc Whisky

Milhóc Whisky, is located in the middle of France’s famous Armagnac producing region! Their first-born single-grain whiskey, Le Premier-Né and a second limited edition bottle called Premier Flamme. They were created from their unique Bas terroir. With Estate-grown cereal grain mash fermented in traditional, ridged Column Stills and finished in Bourbon barrels. Armed with their deep knowledge of Armagnac traditions and processes, Milhóc took a step into the unknown! Blending their experience with the unexpected to create this first Innovation!

My Creative visited the region in South West France to collect and record inspiration to start the brand and packaging. The traditional processes and skills were plain to see amongst acre upon acre of graphically beautiful but strategically aligned vineyards. Chateau Laubade was already globally renowned for fantastic wine and brandy production, but not whisky. What stuck out was a few golden corn fields, later to be used to produce their spirit. In the middle of this cultivated landscape, patterned with Ridges and Furrows. This became an important story to tell through the branding. Aligning Milhóc to be unique and different in the market and the surrounding area. A sort of black sheep, innovating with its tradition.

Deliverables include: Research + brand identity, logo, brand elements, illustration system, packaging design, label design and D3 bottle mould.