Balance Breeze

Industry: Food Products

Balance Breeze is a brand dedicated to producing healthy food products. It all began with the idea of creating unique and delicious snacks that support an active lifestyle. Each Balance Breeze product is enriched with beneficial ingredients, high in protein, and low in sugar. The brand aims to inspire women to care for their health by offering diverse, convenient, and tasty solutions for maintaining nutritional balance.

Target
To develop a logo and a clean packaging design that reflects the flavor combinations of the product line. The design should convey the pleasant experience of enjoying delicious food without harming health or figure. It should communicate the idea of naturalness and the ease of balancing taste and benefits.

Solution
The core concept is based on a sense of lightness, expressed through natural earthy tones and simple fruit illustrations on the packaging. The color palette is natural and unobtrusive — ideal for everyday life. Such packaging fits harmoniously both in the kitchen interior and in a handbag. The natural style emphasizes the unique product compositions. Modern typography combined with selective embossing and varnish on certain product types makes the packaging more expressive and attractive. The product line “Nutritional Inactive Yeast” features a transparent window to assess product quality.

Additionally, the packaging includes product claims highlighting key and unique ingredients, along with a special offer for customers.