RAW POWER: Taste of Dissent

RAW POWER is a collection of energy drinks inspired by punk culture and the aesthetics of urban rebellion. Everything here is built on the energy of protest: colors, fonts, textures — every element reflects the spirit of street-level independence and a loud “no” to conformity and blandness.

Each can is designed like a visual slogan. The design incorporates stylistic techniques drawn from street graphics: torn shapes, textures reminiscent of stencil marks and spray paint, and a chaotic composition assembled with collage-like logic. Color is used as protest — deliberately unharmonious, aggressive, as if ripped from the world of posters, walls, and underground scenes.

RAW POWER is not just a drink, but a visual and sensory punch. There is no neutrality in the packaging: the design doesn’t simply stand out — it confronts, speaks, and provokes. It’s a statement aimed at those who choose motion, noise, and risk.