VERO YOGURT

THE TASK: To develop a yogurt package that should be attractive, comfortable and functional, as well as evoke associations with tenderness and natural ingredients. The product should look natural and healthy, ideal for the whole family. It is necessary that the packaging be bright, but at the same time look elegant and fresh. It is important to use pleasant pastel shades and images that are associated with dairy products.

SOLUTION: The developed design concept reflects the naturalness and premium quality of the product. Pastel shades evoke associations with the delicate and airy texture of yogurt. The modern style of the illustrations with the noise effect highlights the packaging on the shelf, while conveying a sense of elegance and freshness.

The logo is based on a font with pronounced contrast and soft half-stripes, combining classics and modernity. He looks confident, concise and sophisticated. The accent on the letter “Ó” gives an Italian connotation, referring to the origin of the name Vero — from the Italian “vero” (real). This highlights the idea of an honest, natural product without unnecessary additives.

Differentiation of SKUs in the product line. Color coding and changing the main ingredients in the illustrations help to highlight the products on the shelf, making the yogurt packaging clear and easy to choose.

2025 | Vero yogurt corporate identity and packaging design
A conceptual project developed under the mentorship of Alice Makarova.
Graphic designer, packaging designer, AI illustrator: Marina Belobaba