Waba | Guayaba Bites

Guava-based products had become routine — same flavors, same packaging, the same old story.

But consumers wanted something different: bolder, cooler, tastier.

Waba came to Colombia to break the mold, and we gave it the attitude to do it in style.

We created a brand that sparks curiosity from the name alone, with a visual world full of color, rhythm, and unexpected bites. The packaging was designed to turn heads at first glance — and stay in your mind like that flavor you didn’t know you needed.

Waba isn’t just a snack.
It’s an experience.
A statement.
A brand that doesn’t ask for permission.
Fresh look. Loud flavor.