Cake Box Redesign Rebrand Pro

Lucia Dulce came to us with a growing business, beloved products, and a loyal following — but a dated packaging system that no longer reflected the premium quality of their cakes and pastries.

We created a bold new cake box that elevated both perception and presentation. Every element — from typography to tone of voice — was redesigned to communicate premium celebration with warmth and personality.

This redesign helped Lucia Dulce transition from a local favorite to a premium regional bakery brand — ready for scale, shelf visibility, and stronger customer connection. It’s not just a new box — it’s a new chapter for the brand.