FUNDAY Popcorn – Interactive Packaging Redesign

FUNDAY Popcorn – Interactive Packaging Redesign

This packaging concept was designed to bring fun and interactivity to the snacking experience. Inspired by the playful act of tossing popcorn into your mouth like a slingshot, the design features energetic popcorn characters, each representing a different flavor with a unique personality

Every pack invites users to engage with the product: By scanning the QR code, users are taken to a short animated video with a quirky quote or message tailored to the flavor—adding a digital layer of fun and flavor-based storytelling.