Arbor a fresh new look

Branching out: Kingdom & Sparrow give Arbor a fresh new look

Since its founding in 2007, Arbor Ales has been a cornerstone of Bristol’s beer scene. We’ve long admired their bold, flavour-first approach to brewing, and they came to us asking for a refresh to match! Arbor is expanding into supermarkets in 2025 so behind the brand evolution was a goal to create impact in a highly competitive and fast-evolving market.

To achieve shelf standout amongst the, predominantly illustrative, craft beer market we stayed true to Arbor’s bold colourful can designs and introduced a vibrant visual system with a strong, dynamic strike of colour. This creates a clear and easily recognisable face on the shelf and allows for endless combinations for range expansion – allowing Arbor to brew and invent for years to come.

Their loyal fanbase knows Arbor for their signature maple leaf, so rather than lose that strong recognition, we evolved it. It firmly holds its place on front-of-pack but has been emboldened and made contemporary – satisfyingly balanced in place into the new logotype.

Arbor’s pint cans, an uncommon format in the UK craft beer scene, are now front and centre of their visual strategy. With Arbor’s supermarket debut in Tesco and Sainsbury’s on the horizon, we created a visual campaign to launch them into stores that celebrated their clear market differentiator. We created imagery using towering perspectives that showed off the size and colourful presence of the rebrand. These assets assured Arbor’s distinctive positioning in the beer aisle – dialling up the ‘full pint satisfaction’ messaging.