Mootown

We partnered with Mootown, a family-owned farm in Maharashtra, India, where cows are raised with care, fed the highest-quality grass, and even monitored with RFID technology to ensure their well-being.

Our task was to reimagine Mootown’s dairy range, with a spotlight on their hero product — ghee. Once reserved for age-old recipes and festive sweets, ghee is now finding its place in modern kitchens: drizzled on sourdough, swirled into bulletproof coffee, or used to sauté greens. Mootown’s new identity embraces this shift, positioning ghee as a fun, everyday staple for a new generation.

Typography sits at the heart of the design system, pairing the grounded warmth of Solway with the bold playfulness of Dela Gothic. Together with a pastel palette, custom illustrations, and conversational copy, the result is a brand that feels joyful, contemporary, and full of personality.