LÚMIA – Sparkling Botanical

LÚMIA – Sparkling Botanical

Concept
LÚMIA is a premium line of sparkling botanical beverages made with natural infusions of fruits and herbs. Inspired by Mediterranean flavors and rituals, each drink blends freshness, elegance, and well-being within a refined design.

100% natural, vegan, and made in Italy, LÚMIA offers a mindful alternative to traditional soft drinks, thanks to its clean and sophisticated visual identity.

Creative Idea
LÚMIA’s visual concept combines nature, elegance, and simplicity. The vertical serif logotype conveys sophistication and character, while the soft color palette reflects the purity and natural essence of its botanical ingredients.
Each flavor is defined by a delicate monochromatic tone inspired by its main ingredient, framed within a clean and harmonious layout.

Design and Production
The design merges minimalism with a strong visual identity. The vertical serif logo enhances the premium feel, while the muted palette and essential structure ensure a cohesive system across all variants.
Each bottle is carefully crafted to highlight the ingredient behind the recipe, using typography, spacing, and color to create balance and readability.

Result
A refined yet approachable packaging, created for an audience that values wellness, quality, and visual harmony. LÚMIA stands out for its balanced aesthetic, where design and nature coexist in a contemporary and distinctive visual language.