Blissrasa – Premium Chai Classic Blend Packaging Design

Client: Blissrasa
Design Studio: AbbyDraw Design
Country: India
Packaging Contents: Premium Chai – Classic Blend
Packaging Substrate / Materials: Gloss-laminated stand-up pouch (flexible packaging film)
Printing Process: High-quality offset/screen printing with rich, premium color finishes

Project Overview

Blissrasa introduces a sophisticated and modern identity for its Premium Chai – Classic Blend, crafted to elevate India’s beloved chai tradition into a refined, sensory experience.

Inspired by serene Indian landscapes, the packaging uses calming blue tones, intricate line-art illustrations, and a minimal aesthetic to convey purity, warmth, and richness—perfectly capturing the essence of a premium chai brand.

Every visual element reflects Blissrasa’s dedication to authenticity, comfort, and elevated everyday indulgence.

Design Concept — “Where Tradition Meets Pure Bliss.”

The concept draws from the emotional connection Indians share with chai—comfort, nostalgia, and togetherness. Blissrasa’s packaging narrative is built around:

• Clean, premium color blocking

• Fine botanical detailing inspired by tea gardens and spices

• Thoughtful illustrations that represent tradition, comfort, and purity

• A high-end, soothing visual style that stands apart in the tea category

The design remains elegant, modern, and uncluttered, ensuring strong shelf appeal.

Packaging Design System

• Stand-up, gloss-laminated resealable pouch

• Premium shine for superior color depth and a luxurious feel

Typography

• Elegant serif typography for the Blissrasa brandmark

• Clean sans-serif fonts for blend names and descriptions

• Balanced hierarchy for a premium, contemporary look

Illustration Style

• Refined vector artwork

• Scenic tea-estate–inspired composition

• Subtle botanical motifs representing spices like cinnamon, cardamom, and star anise

• Minimal, premium storytelling woven into the background patterns

Color Strategy (Based on the Provided Visual)

Deep Royal Blue – Classic Blend

• A rich, calm tone symbolizing warmth and authenticity

• Intricate botanical illustration integrated into the background

• Clean gold-accent typography for premium positioning

• Text: “Blissrasa – Premium Chai / Classic Blend”

(If future SKUs are added, the design system easily expands into warm browns, deep greens, or earthy reds while maintaining a unified brand language.)

Information Layout

• Clear placement of blend name

• Product attributes such as “Premium Chai,” “Classic Blend,” and purity details

• Clean, structured hierarchy to reinforce a luxury feel

Back-of-Pack Story (Rewritten for Blissrasa)

“Blissrasa Premium Chai is crafted from carefully selected tea leaves blended with aromatic spices to deliver warmth, purity, and an unforgettable chai experience. Every sip brings comfort, richness, and the soulful essence of authentic Indian tea culture.”

Sustainability & User Experience

• High-barrier laminated film for freshness retention

• Resealable zipper for everyday convenience

• Gloss lamination for long-lasting visual appeal

Design Philosophy

Blissrasa’s chai packaging is crafted to feel premium, calming, and culturally rooted. The serene blue palette paired with refined line-art evokes purity and tradition, while modern typography and minimal composition give the brand a high-end, contemporary presence.

The packaging doesn’t just look premium—it communicates heritage, craftsmanship, and flavorful comfort.

Shelf Impact

Blissrasa stands out with:

• A deep, premium color palette

• Artistic botanical illustration

• A strong serif logotype reinforcing luxury

• Clean, minimal layout

• High-gloss finish amplifying elegance

The result: instant recognition and lasting visual recall.

Final Thought

Blissrasa Premium Chai transforms a daily ritual into a refined experience. With premium illustration, rich color tones, and an elegant design system, the packaging embodies warmth, purity, and the timeless charm of authentic Indian chai—created for today’s modern, conscious tea lovers.