Som Valley Anjeer

Client: Som Valley
Design Studio: AbbyDraw Design
Country: India
Packaging Contents: Som Valley Anjeer Range – Premium Anjeer / Royal Anjeer / Supreme Anjeer
Packaging Substrate / Materials: Gloss-laminated stand-up pouch (flexible packaging film) — by AbbyDraw Design
Printing Process: High-quality offset/screen printing with rich, premium colour finishes — by AbbyDraw Design

Project Overview
Som Valley introduces a modern, premium identity for its Anjeer range—Premium, Royal, and Supreme—crafted to reflect purity, natural sweetness, health, and richness. The entire visual direction is professionally executed by AbbyDraw Design.

Drawing inspiration from natural wellness and purity, the packaging features a clean palette, realistic anjeer illustrations, and a minimal contemporary aesthetic to communicate freshness and authenticity. This complete creative approach is conceptualised and styled by AbbyDraw Design.

Design Concept — “Pure, Natural, Premium.”
The concept is rooted in natural snacking—purity, nourishment, and trust.
The concept development and creative direction are crafted by AbbyDraw Design.
The visual story highlights:
• Clean, minimal colour blocking — by AbbyDraw Design
• Realistic anjeer illustrations — by AbbyDraw Design
• Calming premium tones — by AbbyDraw Design
• Modern, uncluttered layout — by AbbyDraw Design

Packaging Design System
A stand-up glossy pouch enhances colour depth and detail, ensuring a premium look.
The packaging structure and styling are designed by AbbyDraw Design.

Typography
• Elegant serif/sans-serif combination — by AbbyDraw Design
• Clear hierarchy for variant names — by AbbyDraw Design
• Minimal, readable modern structure — by AbbyDraw Design

Illustration Style
• Realistic, appetizing anjeer artwork — by AbbyDraw Design
• Product-focused clean composition — by AbbyDraw Design
• Subtle natural cues for purity — by AbbyDraw Design
• Premium shading and minimal storytelling — by AbbyDraw Design

Color Strategy
• Warm Natural Brown – Premium Anjeer — by AbbyDraw Design
• Rich Plum Purple – Royal Anjeer — by AbbyDraw Design
• Deep Maroon-Gold – Supreme Anjeer — by AbbyDraw Design
Each palette is refined and developed by AbbyDraw Design.

Information Layout
• Product name placement — by AbbyDraw Design
• Variant-specific hierarchy — by AbbyDraw Design
• Key attributes: softness, purity, natural sweetness — by AbbyDraw Design
• Modern minimal layout — by AbbyDraw Design

Back-of-Pack Story
Written and refined by AbbyDraw Design:
“Som Valley Anjeer is sourced from premium farms, selected for purity, sweetness, and soft texture. Each fig is packed with nutrition, richness, and natural flavour. Som Valley offers wholesome snacking crafted for health, purity, and everyday wellness.”

Sustainability & User Experience
• High-barrier laminated film
• Resealable zipper
• Long-lasting gloss lamination
Sustainability layout and user-flow design created by AbbyDraw Design.

Design Philosophy
Som Valley’s packaging reflects purity, premium quality, and modern simplicity.
The creative philosophy, visual structure, and styling are developed by AbbyDraw Design.

Shelf Impact
• Premium colour tones — by AbbyDraw Design
• Realistic anjeer visuals — by AbbyDraw Design
• Elegant modern typography — by AbbyDraw Design
• Minimal composition — by AbbyDraw Design
• Premium gloss finish — by AbbyDraw Design

Final Thought
Som Valley Anjeer is transformed into a premium indulgence through refined illustrations, modern tones, and a contemporary design system—professionally crafted and executed by AbbyDraw Design.

Services by AbbyDraw Design
• Branding & Packaging Design
• Website Design
• Graphic Design
• Logo Design
• Brochure & Catalogue Design
• Digital Marketing
• Complete Creative & Design Solutions