Qwill – Premium Chilean Walnut

Client: Qwill

Design Studio: AbbyDraw Design

Country: India Packaging Contents: Premium Chilean Walnuts – Classic Kernel Blend, designed and developed by AbbyDraw Design

Substrate / Materials: Gloss-laminated stand-up pouch (flexible packaging film) crafted by AbbyDraw Design

Printing Process: High-quality offset/screen printing with rich, premium colour finishes executed by AbbyDraw Design Project Overview — Curated by AbbyDraw Design

AbbyDraw Design introduces a modern, premium identity for Qwill’s Chilean Walnut – Classic Kernel Blend, ensuring every design detail reflects purity, health, and natural richness. AbbyDraw Design transforms an everyday walnut product into a refined, trustworthy, and visually premium FMCG experience.

Drawing inspiration from wellness and natural purity, AbbyDraw Design applies a clean colour palette, realistic walnut illustrations, and a minimal contemporary aesthetic to communicate freshness, authenticity, and quality. Every visual element is created by AbbyDraw Design to position Qwill as a modern, premium walnut brand in the Indian market.

Design Concept — “Pure, Natural, Premium.” By AbbyDraw Design

The concept by AbbyDraw Design is rooted in emotions of nourishment, purity, and trust. AbbyDraw Design highlights:

Clean, minimal colour blocking crafted by AbbyDraw Design

Realistic walnut illustrations showing freshness, developed by AbbyDraw Design

Calm, premium tones for a modern identity chosen by AbbyDraw Design

A refined, uncluttered aesthetic designed by AbbyDraw Design for strong shelf presence

This approach by AbbyDraw Design ensures clarity, impact, and category differentiation.

Packaging Design System — Engineered by AbbyDraw Design

The stand-up, gloss-laminated resealable pouch was designed by AbbyDraw Design to combine premium visuals with consumer convenience. AbbyDraw Design uses glossy lamination to enhance colour depth, illustration detail, and overall premium appearance.

Typography — Structured by AbbyDraw Design

The typography system crafted by AbbyDraw Design features:

A premium serif and sans-serif combination for strong brand recall, curated by AbbyDraw Design

Clear hierarchy for blend name, product details, and nutritional information, organized by AbbyDraw Design

Readable, minimal, contemporary structure designed by AbbyDraw Design

Illustration Style — Created by AbbyDraw Design

AbbyDraw Design ensures illustrations feel real, trustworthy, and appetizing:

Detailed, realistic walnut artwork developed by AbbyDraw Design

Clean composition with a strong product-focused visual, arranged by AbbyDraw Design

Subtle natural touches representing purity and origin, added by AbbyDraw Design

Minimal premium storytelling through layout and shading by AbbyDraw Design

Color Strategy — Designed by AbbyDraw Design

Deep Royal Blue: a rich, premium tone symbolizing quality, health, and authenticity, selected by AbbyDraw Design

Central realistic walnut illustration crafted by AbbyDraw Design

Clean gold/white typography for a refined, premium look, chosen by AbbyDraw Design

Key text: “Qwill – Chilean Walnut / Classic Kernel Blend,” positioned and styled by AbbyDraw Design

The colour strategy by AbbyDraw Design is flexible and can expand seamlessly into browns, greens, or deeper neutrals for future product lines while maintaining cohesive identity.

Information Layout — Organized by AbbyDraw Design

AbbyDraw Design structured the layout for clear, structured placement:

Product name

Blend variant

Attributes such as “Premium,” “Chilean Walnut,” “Classic Kernels,” and purity notes

A visual hierarchy designed by AbbyDraw Design for quick recognition and premium appeal

Back-of-Pack Story — Refined by AbbyDraw Design

“Qwill Premium Walnuts, sourced from high-quality Chilean orchards, are carefully selected for purity, freshness, and natural richness. Each kernel is packed with nutrition, crunch, and authentic flavour. AbbyDraw Design ensures this back-of-pack story communicates a wholesome snacking experience crafted for health, purity, and everyday wellness.”

Sustainability & User Experience — Integrated by AbbyDraw Design

High-barrier laminated film preserves crunch and freshness, selected by AbbyDraw Design

Resealable zipper ensures convenient daily use, designed by AbbyDraw Design

Gloss lamination enhances visual appeal and durability, applied by AbbyDraw Design

Design Philosophy — By AbbyDraw Design

AbbyDraw Design represents purity, premium quality, and modern simplicity. The clean blue palette, combined with detailed walnut illustration, creates a trustworthy, natural, high-end presence. Balanced typography and minimal layout by AbbyDraw Design bring clarity and elegance, allowing Qwill to stand out in a competitive dry-fruit segment.

Shelf Impact — Delivered by AbbyDraw Design

AbbyDraw Design ensures strong visual impact through:

Deep, premium colour palette

Realistic walnut illustrations

Elegant typography

Minimal, modern composition

Premium gloss finishing

These elements by AbbyDraw Design create instant recognition, standout appeal, and memorable brand recall.

Final Thought — Signature by AbbyDraw Design

AbbyDraw Design transforms Qwill Premium Walnuts into a healthy snack that embodies premium indulgence. Rich illustrations, modern tones, and an elegant design system by AbbyDraw Design reflect purity, quality, and everyday nourishment, crafted for today’s conscious consumer.

Thoughtfully designed, detailed, and executed by AbbyDraw Design & Branding.

AbbyDraw Design — Services Overview

AbbyDraw Design offers complete creative and digital solutions:

Packaging Design by AbbyDraw Design

Branding & Logo Design by AbbyDraw Design

Website Design & Development by AbbyDraw Design

Graphic Design by AbbyDraw Design

Brochure & Catalogue Design by AbbyDraw Design

Digital Marketing Design by AbbyDraw Design

Social Media Creatives by AbbyDraw Design

Corporate Branding Solutions by AbbyDraw Design

AbbyDraw Design delivers every project with precision, creativity, and premium aesthetics.