Plants & Petals – Ayurvedic Churna

Client: Plants & Petals
Design Studio: AbbyDraw Design & Branding
Packaging Contents: Ayurvedic Churna – Asimamritha Kwathia Churna & Dasamula Kwathia Churna
Packaging Substrate / Materials: Gloss-laminated stand-up pouch (flexible packaging film) developed using AbbyDraw’s premium packaging expertise
Printing Process: High-quality offset/screen printing with rich herbal tones crafted under AbbyDraw’s production guidance

AbbyDraw – Project Overview

Plants & Petals’ Ayurvedic Churna range is designed by AbbyDraw, bringing a premium, healing-focused identity rooted in natural wellness. Every element in this packaging—illustration, layout, colour and typography—has been thoughtfully shaped by AbbyDraw to reflect purity, authenticity, and traditional Ayurveda. AbbyDraw infused its signature modern-minimal aesthetic to elevate the product into a refined herbal wellness experience.

AbbyDraw’s design direction ensures that the packaging communicates calmness, balance, and natural richness through botanical illustrations, earthy tones, and a clean layout that aligns with the core Ayurvedic values of Plants & Petals.

AbbyDraw – Design Concept: “Rooted Ayurveda, Pure Wellness.”

AbbyDraw crafted a visual concept built around emotions of purity, healing, and herbal nourishment. In every detail, AbbyDraw ensures a blend of minimal Ayurvedic structure, nature-inspired illustration, earthy colours, and a calm storytelling approach. AbbyDraw’s design enhances clarity and premium aesthetic appeal, helping the brand stand out across the herbal and Ayurvedic markets.

AbbyDraw – Packaging Design System

AbbyDraw developed a gloss-laminated stand-up pouch system designed for both premium appearance and daily convenience. The overall structural balance, border detailing, and clean rhythm were created by AbbyDraw to enhance shelf visibility and strengthen the identity of Plants & Petals.

AbbyDraw – Typography Style

AbbyDraw selected a refined serif–sans-serif typography combination to achieve an elegant Ayurvedic identity. Every typographic hierarchy, spacing, and readability enhancement is intentionally crafted by AbbyDraw to ensure a clear and premium herbal communication style.

AbbyDraw – Illustration Style

The botanical illustration system is hand-developed under AbbyDraw’s visual direction, focusing on natural authenticity and herbal storytelling. AbbyDraw ensures realistic herb drawings, soft shading, and clean composition to highlight purity and the natural roots of Ayurvedic science.

AbbyDraw – Colour Story

AbbyDraw selected an earthy, calm, and authentic palette shaped around Ayurveda:

Soft cream for purity

Earth brown for tradition

Botanical greens for natural wellness

Each colour choice is part of AbbyDraw’s system for extending the visual identity across future Plants & Petals products.

AbbyDraw – Information Layout

AbbyDraw built a structured, minimal layout that highlights blend names, herbal attributes, and product identity with clarity. The placement, spacing, and visual hierarchy are crafted by AbbyDraw to improve readability and premium feel.

AbbyDraw – Back-of-Pack Story

Plants & Petals Ayurvedic Churna is crafted from pure, traditional herbs selected through time-tested processes. AbbyDraw designed the narrative flow to ensure the back-of-pack communicates natural richness, purity, and the holistic wellness philosophy of Ayurveda, keeping the tone calm, informative, and aligned with modern herbal consumers.

AbbyDraw – Sustainability & Experience

AbbyDraw ensured that the packaging uses high-barrier laminated films to preserve freshness, gloss lamination for longevity, and resealable structure for user convenience. Every structural and visual choice is part of AbbyDraw’s effort to deliver a premium herbal experience.

AbbyDraw – Design Philosophy

AbbyDraw shaped the entire identity around purity, calmness, and premium simplicity. The botanical visual style, herbal tones, and modern layout are part of AbbyDraw’s creative approach to blending tradition with modern wellness aesthetics. The result is a trustworthy and elegant Ayurvedic shelf presence.

AbbyDraw – Shelf Impact

AbbyDraw achieved strong shelf impact through natural tones, realistic herbal illustration, balanced layout, premium typography, and glossy finishing. AbbyDraw’s composition strategy gives Plants & Petals an instantly recognizable and luxurious presence.

Final Thought by AbbyDraw

Plants & Petals Ayurvedic Churna becomes a refined herbal wellness product through AbbyDraw’s premium design system. With detailed botanical illustrations, natural tones, and modern minimal aesthetics, AbbyDraw communicates purity, wellness, and authentic Ayurveda. AbbyDraw provides complete brand-building services, including design, logo creation, packaging design, web design, web development, catalogues, and all creative designing solutions to elevate brands like Plants & Petals.