The Happiness Box

How do you design a festive gift box that captures the brand story, yet stays relevant beyond the season as a D2C shipping box?

The Brief:
To create a festive gift box for Sweet Karam Coffee that could also serve as a D2C shipping box post season, while capturing the brand story of taking the taste and tradition of South India to the world through Janaki Paati. The design needed to reflect this narrative through custom illustrations, while staying consistent with the brand’s existing illustration style. The key message of the artwork was to highlight the idea of delivering authentic South Indian culinary traditions to the rest of the world.

What we Krafted:
We made custom illustrations that balance festive joy with everyday appeal, while staying true to the brand’s visual language. The whimsical illustration shows Janaki Paati sharing homestyle South Indian snacks from her balcony, as curious neighbors from different cultures look on, capturing the warmth and inclusivity of tradition.
The side panels highlight the ritual of Sweet, Karam, and Coffee along with brand differentiators. The design is festive yet timeless, making it equally effective as a D2C shipping box post season, keeping the brand story alive all year round.

For the team at: Sweet Karam Coffee- Anand Bharadwaj, Nalini Parthiban, Veera Raghavan
Supreet Prahlad – Project Lead
Vallinayagam M – Packaging Development Lead

From the Kraftwell Studio:
Cathy Jose –  Creative Direction
Elsa Jose Mathew – Concept, Design and Illustration