SP51

SP51 is a new botanical gin distilled at kilometer zero, exactly where the provincial road it is named after begins.

The project aims to surprise even before the bottle is opened, because the story starts on the label — and continues when it is removed.

The true innovation is not only aesthetic, but narrative: the SP51 label is conceived as an emotional traffic light.

Three sharp vertical circles — red, amber, and green — echo a road signal, while the tall, squared bottle recalls a street lantern suspended in the night.

The upper part of the label, featuring red and amber, is physically removable. Once peeled away, only green remains — printed in bright foil and enhanced by a reflective paper that recalls nocturnal road signage.

On the reverse of the removable label, a sentence tells the origin of the road and the place where the distillery stands: a return to the essential, to the very beginning of everything.