DESAMARRER

Credits: Concept Design
Name: Valérie Colace
Project Status: Published, fictional concept — for portfolio/demonstration purposes
Project Type: Identity
Market Region: Europe
Deliverables: Art Direction, Brand Identity, Illustration, Label Design
Keywords: #wine #alcohol #ArtDirection

🌊 DESAMARRER — Complete Brand Profile

1. Brand DNA

Essence

DESAMARRER is a white wine created for moments of intentional departure. It accompanies the moment when you leave the shore—whether real or symbolic—to enter a space of silence, light and inner truth.

Mission

To offer a wine that does not bring people together, but sets them free. A wine for those who need to step away, breathe and reconnect with themselves.

Values

• Inner freedom
• The courage to let go
• Quiet elegance
• Contemplative minimalism

🌌 2. Visual Identity

Palette

• Deep blue: the sea, infinity and calm.
• Aged gold: evening light and the dignity of a sailor’s gesture.
• Pearlescent white: sails, breath and purity.

Symbols

• The sail: movement, breath and direction.
• The horizon: the promise of somewhere else.
• Understated gold: inner warmth, without ostentation.

Typography

An elegant, delicate serif typeface in gold. A sense of maritime classicism paired with pared-back modernity.

Overall Atmosphere

A world of peaceful solitude, never sadness. A space where letting go allows you to feel more alive.

🧭 3. Marketing Positioning

Segment

A premium white wine for an introspective audience with a love of travel and an appreciation for beauty.

Drinking Occasions

• Alone, facing the sea.
• While writing, reading or reflecting.
• At the end of the day, when the world falls silent.
• On a sailboat, in a deserted harbour or in a quiet apartment.

Brand Promise

“DESAMARRER is the wine that accompanies the moment you cast off the moorings of everyday life.”

Differentiation

Not a table wine. Not a party wine. A wine for setting sail, whether literally or within yourself.

4. Official Brand Story

DESAMARRER was born from a simple gesture: untying the ropes.

Whether at sea or in space, this gesture expresses the same thing: leaving an attachment behind to venture into the unknown.

It is a wine for those who are not afraid to sail alone.

For those who know that freedom is not a noise, but a breath.