Christmas Packaging for Anthon Berg

Agency: IDna Group
Creative Director: Per Madsen
Photo styling: Sidsel Rudolp
Photo art direction: Robert/Boisen & Like-mindet
Project Type: Produced, Commercial Work
Client: Anthon Berg, Toms Group
Location: Copenhagen, Denmark
Packaging Contents: Chocolates

It’s beginning to look a lot like Christmas

Anthon Berg is, through the Ren Rå Marcipan product, well-established in the Danes Christmas traditions. And in order to strengthen and expanding their seasonal position AnthonBerg wished to increase the product portfolio by introducing highly beloved classics dressed for Christmas as well as new products. Since Anthon Berg has taken ownership of the pink colour, we needed to combine this with the classic Christmas red, while giving the design a premium feeling, matching the quality and taste of the products.