Roasters Alchemy – Drip Bag Coffee

Agency: Never Never
Design Director: Woody Chau
Art Director: Can Chan
Graphic Designer: Rita Leung, Grace Yip, Ada Chor
Photography: Rita Leung, Alice Wan
Packaging Content: Coffee
Location: Hong Kong

Alchemy-inspired Speciality Coffee

Inheriting the sprite of the ancient alchemy, Roster Alchemy shares the endeavour to perfect their coffee.

Aligned with Roster Alchemy’s magical, dynamic brand image, graphics around the theme “expressive transformation” are developed for the drip-bag coffee packaging. The playful, detailed drawings centred on medieval alchemy reveal the secret to a cup of good coffee.

The match of black kraft paper and silver foil stamping of drawings adds solid texture to the packaging and brings out industrial chic. The hybrid illustrations of alchemists’ tools and coffee making machines fully cover three sides of the box. One may enjoy the coffee along its fascinating making journey. Each type of coffee bean comes with a distinctive sticker of its colour, for coffee lovers’ easy association to a great variety of quality beans.