Chernaya karta

Creative Agency: Wellhead
Project Type: Produced, Commercial Work
Client: Strauss Group
Location: Moscow, Russia
Packaging Contents: Coffee

“Chernaya karta” (the black card) is one of the leading coffee brands in Russia.

The task was to improve a visual brand image, to solve some problems of identification and to systematize and unify a grocery matrix of a brand. The logo became dominant in packaging design and forming element. We developed systems of color coding and the main characteristics of a product . The new stylish and refined design completely meets expectations of a target audience that is confirmed by results of careful and multi-stage research.

The project included the development of packaging design for 19 SKU, the brand book, the catalog and three key visuals.