Poetti

Poetti Soul Line Inspires Discoveries: Heads Branding Agency Develops Packaging Design for a New Coffee Line

The Poetti brand, managed by the coffee roaster “MilFoods”, was introduced last summer at the St. Petersburg International Economic Forum. The producer immediately embarked on ambitious investment projects, one of which was expanding the assortment of natural coffee by launching a new Poetti Soul line – coffee born from experiences.

For the premium Poetti Soul line, we developed a bright and inspiring design that illustrates the concept of getting to know and immersing yourself in the atmosphere of cities rich in coffee traditions and history.

Poetti Soul of Havana, Poetti Soul of Rome, Poetti Soul of Istanbul blends are authentic flavor combinations that serve as the perfect basis for brewing coffee according to traditional recipes from coffee capitals.

The Poetti Soul line is intended for connoisseurs who want to embark on a gastronomic journey to sunny Rome, colorful Havana, or majestic Istanbul, to discover new unique coffee experiences. The recipe for each blend is unique and perfectly complements the preparation of classic coffee drinks revered by coffee enthusiasts.

We faced the non-trivial task of finding a new original identity for different cities around the world so that consumers, along with new flavors, could take a mental journey, mentally transport themselves to a particular place, gain real, vivid impressions and emotions.

For the premium Poetti Soul line, we developed a bright and inspiring design that illustrates the concept of getting to know and immersing yourself in the atmosphere of cities rich in coffee traditions and history.

Poetti Soul of Havana, Poetti Soul of Rome, Poetti Soul of Istanbul blends are authentic flavor combinations that serve as the perfect basis for brewing coffee according to traditional recipes from coffee capitals.

The Poetti Soul line is intended for connoisseurs who want to embark on a gastronomic journey to sunny Rome, colorful Havana, or majestic Istanbul, to discover new unique coffee experiences. The recipe for each blend is unique and perfectly complements the preparation of classic coffee drinks revered by coffee enthusiasts.

We also developed a detailed brand book that describes the features of using the Poetti Soul brand style on various media, including mockups of trendy merch.

Thanks to the bold design solution, Poetti Soul has become not only a source of inspiration but also a real guide to the world of coffee traditions of different countries and vibrant experiences.

“Poetti Soul has a special attractive concept. Each blend has a specific history and atmosphere that opens up to the consumer when they are enjoying a cup of coffee. This is an important expansion of the assortment, which is a response to the consumer’s request to know and explore the world. Through Poetti Soul blends, their bright and colorful design execution, we introduce coffee lovers to the traditions of the world’s coffee capitals,” comments Mikhail Glukhov, Marketing Director of MilFoods, which manages the Poetti brand.

The blends of the Poetti Soul line are available in two packaging options. Poetti Soul of Havana is available to buyers in 200g (ground) and 800g (whole bean) packages, Poetti Soul of Rome – 200g (ground) and 800g (whole bean), and Poetti Soul of Istanbul – 200g (ground).