Right Little Wine

The unique feature of the packaging design is that the two men combine the funny illustrations on the bottles to create a human face with the characters’ personalities. Thus, through this pot of wine opens the topic of both sides, will realize the emotional friendship between people. This product series is young and full of new ideas, getting rid of the traditional wine design cycle, in a sense, giving new ideas.

Curator’s Insight: We find this packaging design to be innovative and playful. The idea of using the bottles to form a human face with different expressions is a clever way of inviting the consumers to interact with the product and each other. The illustrations are humorous and lively, reflecting the personalities of the characters and the mood of the occasion. The design also breaks away from the conventional wine labels that are often formal and dull, and instead creates a sense of fun and novelty. This product series is aimed at a young and adventurous audience who are looking for something different and exciting in their wine choices. It is a refreshing and original approach to packaging design that enhances the social and emotional aspects of drinking wine.