People who kaer

Packaging and Branding Concept for people who kaer. It’s a brand that sells nutritional supplements for dogs. They specialize in sustainable treats and supplements for dogs’ joints, digestion and immune systems. We have retained existing elements so as not to lose the proven character of the old design, but have transformed it into a new, modern and bold generation.

PWK stands for caring for your dog, so it was important to convey this warmth despite the modern, stylish design. That’s why we kept the tingling elements and integrated the existing brush font into a more legible, strong headline font. We kept the concept of pastel colors, but gave them a new radiance.

Design and Concept by Jacki Mess.