Everest Spices, International Packaging

Everest Spices is a legacy Indian spice brand by Vadilal Shah in 1967. The brand boasts a wide array of products from whole to blended spices and has been awarded as the superbrand of India multiple times.

The brand is currently starting its global campaign to position itself across the world in countries like US, Middle East, Singapore, Australia, Africa etc. Conducting a survey we came to know there no product placement or positioning in the export market. With understanding the market and studying with users abroad, we have come up with a new [hypothetical] product range and packaging exclusively to cater to foreign nationals and Indians living abroad.

The product range we came up with is,

• Khicuri Masala, a savoury simple dish, a staple of India. The design is inspired by the culture, comfort and motifs of the festivities of West Bengal.
• Makhni Masala, a relishing dish of thick gravy. The design is inspired by the culture and craft of Punjab, where the dish originates.
• Korma Masala, the premium delight. The design is inspired by the Mughal culture left in India, with its warm delicacy seen through the language.

USP
The product is encased in a packaging that does not react to moisture and other properties, which we saw with a user study of keeping the spices in the fridge. Additionally, the design is ergonomically thought of, with a detachable tin tray, with measuring markings. And a simple dispenser for ease of use.

The packaging is simple and curated to be more unique on the shelves globally, with a theme of Window to India.

Specifications
Tin Can, Screen Printing
26 /gauge/ 0.5 mm thickness – Primary Packaging

Height of the can: 110mm
Length of the can: 72mm
Breadth of the can: 40mm

Institute
GLS Institute of Design, Ahmedabad

Faculty
Prof. Pritesh Bhatia
Prof. Jaimin Bhavsar

Students

Shreyo Debnath     [Graphic Design]
Parth Patel             [Industrial Design]
Ruchi Shah            {Graphic Design}