JOMO Pet food

Design: ihapstudio
Location: Thailand
Project Type: Produced
Client: Little Paw Co., Ltd.
Product Launch Location: Thailand
Packaging Contents: Pet Food
Packaging Substrate / Materials: Polypropylene sacks

JOMO is a brand of dog food from Thailand. With the aim to keep his dog healthy like the dog “Jumo” that met during the mountain in Bhutan. Until the birth of the JOMO brand that uses a premium ingredient and friendly price. Main market base in Thailand. The target is the young generation dog lover that looking for a choice for pet food that uses good ingredients and reasonable price.

The Branding and Packaging design was designed to be simple, friendly, and cute in order to have a unique identity that is different from other brands of dog food in the country. We choose the minimal style to represent the brand include the logo, brand identity, packaging, and communication.

The Packaging, Because we must use polypropylene sacks for the project that means we must design for easy produce and eye-catching. We choose the image of the dog’s tail moving when he enjoys eating. And make to the simple stroke that look pretty cute and playful.