Souvall

The Souvall project was born from the invitation to develop a new identity and label design for LA Ferraz, a brand deeply rooted in tradition and passion for winemaking.

The new brand was conceived as a tribute to the origins and legacy of a family devoted to the art of crafting wine. Every visual element reflects the spirit of the founders, a couple whose unity and dedication shaped the story of the estate. For this reason, each label features two elements in harmony, symbolizing the duality between strength and sensitivity, tradition and innovation, he and she.

The design combines elegance and authenticity, with a graphic language that highlights intricate illustration, craftsmanship, and the tactile beauty of paper. Textures, embossing, and fine detailing were carefully explored to create a visual and sensory experience that expresses the nobility and truth of Souvall wines.

More than just a label, this project is a celebration of memory, family, and passion for origins, a brand that honors the past while projecting the future with soul and identity.