Coca Cola x FIFA World Cup

The starting point for this research project was the creation of commemorative Coca-Cola cans, designed specifically for distribution throughout Brazil during the 2026 FIFA World Cup. The proposal aims to once again celebrate the historic partnership between Coca-Cola and FIFA, reinforcing the brand’s presence at major football events.

The Coca-Cola Classic packaging was created to represent Brazilian fans, with elements and representations featuring the classic green and yellow combination, colors that symbolize the world’s greatest national team. The Coca-Cola Zero packaging design uses iconic elements of football and the World Cup, such as the trophy, the object of greatest desire, and the image of a player scoring a volley. The strategy is to hold the tournament universally, without representing a specific national team.