Borneo Coffee

Derrick Lin


Designed by POLARIS Brand Design & Development Company, Ukraine.

POLARIS Brand Design & Development Company has developed a brand for Ukrainian market – coffee Borneo – a quality product is positioned in low-price segment.

The new coffee – is a result of more than one-year cooperation. ENNI Foods Company had been working on product recipe and POLARIS had accumulated the whole circle of brand development – from research, positioning and naming to packaging design for the whole product line.

The main idea of Borneo is «Sunny Coffee!» Its rich taste is provided by natural coffee grains from the clean and green Indian Ocean islands. There are 320 sunny days per year in this region, so the design should communicate in bright and positive way: sunny coffee Borneo is the best choice to start feeling warm and happy, especially on the eve of a cold winter.

Honest pricing gives chance to enjoy fresh atmosphere of Borneo brand to consumers who love good coffee and don’t mind to travel far away at least in dreams.