Le Chocolat

Derrick Lin


Designed by Black & Gold, France.

Blackandgold revamps a great Classic from Nestlé portfolio.

“Le Chocolat” is a historical brand of cocoa powder, but suffered a lack of distinctiveness and shelf standout.

We chose to turn the simplicity of this product into an asset, by creating a very iconic, pure, and self-confident design, that expresses both long-established chocolate know-how and everydayness.