CEO Dish Soap (Student Project)

Designed by Vi Smykova, Nikita Petrov, Masha Solyankina and Roman Vlasov.
Country: Russia

This is our term project in British High School of Art and Design. The task was to develop a package design for a dishwashing detergent. As the target audience we chose a young girl, lack-in-office, pedantic and seeking comfort. We have created a package for her with a new principle of applying detergent to the sponge, which makes washing up much more easier. But more on this later.
The product name CEO can be decrypted as Chief Executive Officerbut in this case the acronym means Clean Easy Optimizer. The product line consists of 4 flavors — Neutral, Aloe, Honey and Dogrose.
As one can see the shape of package is also different from usual shape of a bottle with detergent. Under the cover there are located the sponge and the button-dispenser.
The following animated picture shows how the detergent is applied to the sponge with the button — so easy, just click!