Erva-Mate Tererê Guarany

Agency: Trilha
Designer: Lucas Matheus
Client: Irmãos FOLLE
Type Of Work: Commercial Work
Country: Brazil

Guarany’s previous packaging failed in creating a unique image, needing a more contemporary aesthetic which reinforced its main attribute — its Cultural Tradition.

The packaging’s previous was replaced for an natural image which now reveals its true Cultural essence, presenting vibrant real photos to depict its fresh, it attracts the targets and increases huge impact on shelf.