Baikal

Agency: Clёver Branding
Designers: Dasha Mihaylova, Artem Maslov
Project Type: Produced, Commercial Work
Client: Aqualife
Location: Moscow, Russia
Packaging Content: Lemonade
Packaging Material: Plastic

New odious Russian brand on the shelves of lemonade. Core target audience of the drink – an active patriotic youths 16-22 years. The main task was to transform graphic Soviet era in the visual culture of today’s youth. As a basis we chose constructivism, bringing it to kitch. Worked with vivid historical figures as Leo Tolstoy, Vladimir Mayakovsky, Alexander Popov, so every flavor has its own unique look. The project is controversial and educational mission.