Martell NCF

Creative Agency: Partisan Du Sens
Project Type: Produced, Commercial Work
Client: Martell / Pernod Ricard
Location: Asia
Packaging Contents: Cognac
Packaging Substrate / Materials: Bottle

Long-time partners, Martell and Partisan du Sens create a unique and exclusive bottle in its design and but also its taste. NCF, an acronym for “Non-chill filtered”, is a new catalog product for the nightlife asian market.

Martell proposes, for the first time in its history, a cognac filtered at ambient temperature which preserves all its potential. Soft and fresh, the liquid reveals apricot, citrus and vanilla aromas.

Martell offers a new vision of cognac. The NCF style, fresh and elegant reinvents the moment of tasting and invites itself in the heart of the night target.

What’s Unique?
The design is disruptive of the traditional Cognac universe while retaining the codes of the house Martell. The bottle is dressed in a metallic robe, a modern reference to copper stills, which gradually dissipates to reveal the luxuriant gold of cognac. The label disappears to leave room for the logo and horizontal lines reflecting under the UV lights that recall the filtration process.