Ehsan

Design Studio: Bureau Mitte
Project Type: Produced, Commercial Work
Client: Ehsan
Location: Germany

Bureau Mitte has created the new branding for Ehsan. Aside from the logo, the design includes a unified appearance for the packaging. The company imports food items from the Far East. All products are prepared naturally and are free from genetically modified ingredients and artificial additives, such as colourants and flavourings.

Every product within the range has its own pattern, which was matched with a bold colour. The patterns were hand drawn and subsequently digitised. They were not altered during the digitisation process, so that the original drawing’s unique characteristics are retained. In spite of the different colours and patterns, as a result of the uniform drawing style, the packaging range presents itself in visual unity.

The entire assortment of products is a real eye-catcher.