Redsmith London Dry Gin

Label Manufacturer: Royston Labels
Photography: Alex Bibby
Project Type: Produced, Commercial Work
Client: Redsmith Distillery
Location: UK
Packaging Contents: London Dry Gin

The Redsmith Distillery was only opened a year ago, but in that time its signature creation, Redsmith London Dry Gin, has been awarded Classic Gin of the Year. The gin itself is notable for its smooth texture and citrus notes – but there’s also much to praise about its eye-catching label.

Manufactured by Royston Labels on one of their combination presses, the label was printed on a super white textured material with a black finish and boasts embossed hot foil branding. The rich copper red used here is mimicked with an ink and features again on the inside of the label, where the Redsmith logo is set against a lively pattern of monochrome circles. This striking background swirls and swells with the movement of the liquid, creating a truly unique visual effect.

The label was commissioned by Redsmith distiller Wayne Asher after he met with Royston’s Technical Sales and Innovations Manager, Phil Bradnam, last year. In his own words, Asher “realised that Royston had the capabilities to produce the Redsmith labels as they were intended”.

Of course, while the finished label might ooze effortless style, the Royston Labels team were put through their paces during production. Black and copper inks had to be printed on the inside of the label without compromising the adhesive quality, and the application of hot foil to textured material proved tricky. But from the looks of the finished label, Royston passed this particular challenge with flying colours.