SONIC Drive-In

Creative Agency: Sullivan Higdon & Sink
Creative Director(s): Jon Kowing & Parc Masterson Art Director & Illustrator: Jerad Nun
Copywriter: Matt Stacks
Photographer: Brian Yates
Packaging Content: Fast food
Location: USA

SONIC® Press To Order 2017 Packaging Family Client: SONIC® Drive-In
Sullivan Higdon & Sink is highlighting variety with 24 unique illustrations and stories for customers’ of SONIC® Drive-Ins. SONIC® is debuting a new packaging family featuring illustrations and brand stories that emphasize the variety and customization that consumers have come to love from SONIC. The concept puts the customizability of these SONIC items front and center—from Chili Cheese Tots to adding vanilla to a classic Cherry Limeade—and inspires fans to discover a new favorite each time they SONIC.