Djazzy

Design: Break Design
Project Type: Produced, Commercial Work
Client: KDV group
Location: Milan, Italy
Packaging Contents: Juice

The Italian agency, Break Design, has developed the packaging design of a new juice: Djazzy (a brand owned by KDV company)

Djazzi is a natural juice with a high content of fruits, suitable for children from 3 years.

The agency was called to develop a design for the new line that first of all should communicate the naturality of the product, secondly, it should help the brand to out-stand on the shelves (a critical point for such a highly competitive category of fruit juices).

Break Design has develop a design concept that on one side focuses the consumers’ attention on the juicy fruits; on the other hand, it appears iconic and stand out among its competitors. The bright strip on top of the pack with the writing “Natural juice”, is designed to facilitate the consumers understand the benefits of the product.

The slogan “Fruits love you” adds emotionality and reflects the joyfulness and emotional nature of the product.