Bold Brands

D. Poškos g. 6, Kaunas 44293, Lithuania

It’s a limited edition Beer eau-de-vie release. All distillates are about purity and cleanliness. Therefore it was decided to solve this design in a minimalistic manner.

The brand Genys literally translates to woodpecker in Lithuanian. And this woodpecker obviously became the main symbol for the product and in this case even the shape of the label itself. The product name was born by joining two words BEER and MOONSHINE. The overall label is very clean including only the product name BEERSHINE and alcohol content and because of a great brand awareness logotype was not even placed on the label.

Simple, intriguing, iconic and different – genys beershine label design.