Roberge Design Branding

Brand Identity and Packaging Design

Roberge Design & Branding was commissioned to create the brand identity for Mackenzie Pet Food, a Canadian leader in natural pet food.

We also proposed our design solution for their packaging design, to elevate the brand and to visually establish their premium positioning. We have made sure to facilitate the navigation through their flavours, with a different colour coding for each of them and easy to read key ingredients. The cluttered texts and pictograms that characterized the previous packaging have been replaced with strategic information hierarchy and slick design.

The brand name Fin Muso, which could be translated as “picky eaters” or “lovers of fine dining”, as been visually supported with snazzy dogs and cats, with a flair for quality food.