Derrick Lin


Packaging design by Red Antler, United States.

Build a brand for a vitamin-packed effervescent beverage that can stand out in a crowded category.

Our Role
EBOOST had a product that worked, but they lacked a positioning that could differentiate them from the onslaught of energy drinks on the market. Armed with a case of EBOOST, we set out to target those who live life at full capacity, and positioned EBOOST as a daily health booster, activating the “four vital elements of performance.” The new neutraceutical-inspired branding emphasized a fun, delicious, healthy lift, which we extended through all communications from packaging to in-store to ads.