Madame Flavour

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Derrick Lin


Designed by Cowan.

Bringing a personal touch to mainstream tea, Madame Flavour harnesses the feminine illustrative style to deliver intricate tea blend flavours that compliment that little moment of time where one can reflect, connect and rejuvenate.

The unique “pod” format and iconically female branding ensures that MF will stand out from the mass market Twinings and Lipton brand offerings.

After just two weeks, sales showed an intermediate high, with both Sultry Chai and Green, Jasmine & Pear performing in Woolworths at six month expectation level, without any marketing activity.