Packaging You Shouldn’t Miss in 2010

Derrick Lin


With 2010 coming to a close, we’ve compiled our list of the 10 best/favorites of year based on the number of visits per post. Happy New Year and be inspired!

10 | Heinz Dip & Squeeze

A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods. The new package holds three times as much Heinz Ketchup as the traditional packet. See it here

9 | Ping Energy Drink

Anne Dahlin shows us how it is possible to layout all ingredients and % amounts in the form of a speedometer on a self initiated energy drink project. See it here.

8 | Gordon Ramsay

Our assignment was to create an elegant product-line for a famous chef. I chose Gordon Ramsay, a renowned UK chef who has received 10 Michelin stars. For this, I utilized a clean and simple design that emphasized the typography as a differentiating element to accompany the photography. Instead of laying out the food as it would appear on a plate, it is placed in a more artistic manner as if it was a sculpture. I used photographs on the lateral panels of the boxes in order to create a more dynamic brand (example: escargots and marmalades). As you can see, it’s a very clean, elegant and simple way to create a brand that is unified by a typographic style. See it here.

7 | Colier

«Colier» is limited collection of sparkling wine: 23 bottles of luxury sets (bottle + presentation box) and 5 premium (handmade bottle + cocoon container). The target audience was business women and we all know that champagne is female drink. After brainstorming we choose collar as name, because it describes the idea of collection very good and also can be played in designs. For Brut we used classic square box form and for Vintage Brut we created the cocoon. All the weight of cocoon is focused in his bottom part that’s why it don’t turn upside down and it also keeps cold inside before opening. See it here.

6 | Re-Pack

Re-Pack Project – Recycling existing packaging is a way to produce and pollute less. The more you recycle, the less you have to dispose of. And the better it will be for planet earth. See it here.

5 | Bag in Bag Wine Vernissage

The Bag-in-Bag wine Vernissage has taken both wine-lovers and the press by storm, in Sweden as well as internationally. Behind the success are Sofia Blomberg, the creator of the unique packaging design, and Takis Soldatos, the creator of the packaging´s contents. The results are elegant design, and a characteristically typical mixture of French Chardonnay and Viognier produced in one of Northern Europe´s most modern wineries, Nordic Sea Winery in Simrishamn. See it here.

4 | Oatrageous

The object of this project was to create a new image for an oatmeal in order to better position it in a market for women ages (25-35). Building on the “healthy and delicious” appeal of oatmeal, I utilized images to visually depict the ingredients: milk, fruit and oatmeal. The slight curve in the cup is not only more ergonomic but it also insinuates a thinning waistline. The tin foil covering the top of the cup will differentiate each flavor as each fruit is represented by a different color. See it here.

3 | RPM Energy Drink

RPM: (revolutions per minute) energy drink is based on the concept of car racing, speed and power.

It´s aimed to night fun and car enthusiastic. The idea of velocity is supported by the graphic elements in the can.

Behind the logo there is an explosion and a revolutions dial. The can is made of polished aluminum printed only on 3 quarters of it. The remaining top part resembles a piston head for its metal look, the grooves and the depression where the connecting rod would be attached. This is a personal project. It can be manufactured by standard procedures. See it here.

2 | Highland Park 50 Year Old

While in London last week, popped by the Highland Park 50 year old launch event at Harrods ~ and the bottle is stunning! There’s just something so unmistakeably beautiful about the way the sterling silver “squeezes” the glass, making it bulge ever so slightly. Apparently it is also holding the oldest ever island single malt ~ and hand-crafted ornate bottle is designed by Scottish Jewelry designer, Maeve Gillies, who was inspired by the elemental forces of Orkney ~ from the seas, island life, wild elements, and natural light. Perhaps the loveliest little secret hidden within this bottle ~ “In recognition of the famous St Magnus Cathedral and its medieval beauty, the front of each bottle features a single piece of circular Orkney sandstone into which is hand-carved the Highland Park amulette. Inside the bottle, behind this sandstone, lies a Sterling silver replica of the St Magnus rose window which is revealed over time as the whisky is enjoyed.” It really was such a tease at the event, when they would show you the bottle, and hint at the replica of the rose window you can’t quite see behind… And as lovely as the bottle, is the hand carved Scottish oak box as well ~ love the porthole you can peer through to see the bottle. The 275 bottles are a Harrods exclusive till the end of Oct. See it here.

1 | Jooze

Jooze is a fictional company that manufactures fresh fruit juices, catered especially to kindergarten and primary school students. It is a company that believes that healthy eating habits should begin at a very young age.

The shape of the logo is inspired by the shape of a sliced fruit, and the handwritten typeface used is to portray a sense of fun, hands-on personality and characteristic that appeals to kids and toddlers. The logo also consists of singular bright colours, which may vary depending on the flavour of the juice. This would hopefully be a recognisable icon whereby children can relate and connect to the brand.

A simplified illustration of the fruits are to further clarify the flavours, to add visual aesthetics, and to appeal and connect to the target audience.

The juice box is shaped in an unconventional way to incorporate the essence of the logo, to gain instant recognition from the audience, and to capture their attention, especially if this product is placed alongside other juices on the supermarket shelves. See it here.