Elio Di Luca

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Designed by Puigdemont Roca, Barcelona, Spain.

In a really competitive market, it is vital to be different from the competitors, especially if you try to reset the position of the brand. With this objective, we decided to show the basic ingredient of each Premium chocolate variety. With a new perspective we give the images a zenith angle. In this way, we are transmitting the concept of “top range” and we are able to arouse different emotions on the consumer.