W!ld Ocean Fish



Designed by Straydog Branding Studio, Canada.

When this new company got the idea of offering an exclusively certified and sustainable seafood product for the local market, they called Straydog to help them create a memorable brand identity that would stand out on the shelves and shake up the marketplace.

We designed a playful ink-brush logo, used clean, minimal typography and paired it with a vibrant colour palette to appeal to the W!LD’s target market —consumers who desire a premium quality seafood that is wild and sustainable.

Since the product launch in September 2011, the brand and products have created quite the stir in the marketplace and the distribution has quickly gone nationwide.